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Marketing Manager Resume Example

Marketing manager resumes should demonstrate that you can drive measurable growth. Numbers matter more than buzzwords. Show campaign results, channel performance, and budget responsibility to stand out from the pile.

Sample resume

This is an AI-assisted example. Use it as a starting point, not a copy-paste template. Your resume should reflect your actual experience and numbers.

Taylor Nguyen

Austin, TX | taylor.nguyen@email.com | (555) 456-7890 | linkedin.com/in/taylornguyen

Summary

Marketing manager with 7 years of experience in B2B SaaS. Managed a $1.2M annual budget across paid, organic, and email channels. Grew inbound leads 3x in 18 months at a Series B startup.

Experience

Marketing Manager, Calendly

Atlanta, GA (Remote) | Apr 2022 - Present

  • Manage a $1.2M annual marketing budget across Google Ads, LinkedIn Ads, and content marketing
  • Grew organic traffic from 180K to 410K monthly visits by leading a 6-month SEO content initiative (45 articles, 12 landing pages)
  • Launched a nurture email sequence that increased trial-to-paid conversion by 22%, generating $840K in pipeline
  • Hired and managed a team of 3 (content writer, paid media specialist, marketing ops)

Digital Marketing Specialist, Mailchimp

Atlanta, GA | Jan 2019 - Mar 2022

  • Ran Google Ads campaigns with a combined $400K annual spend, maintaining a 3.8x ROAS
  • Built and A/B tested 30+ landing pages, improving average conversion rate from 2.1% to 4.7%
  • Created a monthly analytics report in Google Analytics 4 and Looker, adopted by the entire 20-person marketing team
  • Managed social media presence across LinkedIn, Twitter, and Instagram (combined 85K followers)

Marketing Coordinator, Home Depot (Corporate)

Atlanta, GA | Jun 2017 - Dec 2018

  • Coordinated email campaigns to a 2M+ subscriber list with an average open rate of 24%
  • Assisted with event marketing for 4 annual trade shows, managing $150K in event budgets

Education

B.B.A. Marketing, Georgia State University

2013 - 2017

Skills

Channels: SEO, Google Ads, LinkedIn Ads, Email Marketing, Content Marketing Tools: HubSpot, Google Analytics 4, SEMrush, Mailchimp, Salesforce, Looker Other: Budget Management, Team Leadership, A/B Testing, Marketing Automation

Key skills for marketing manager resumes

These are the skills that show up most often in marketing manager job descriptions. Include the ones you actually have experience with.

Campaign ManagementSEO/SEMGoogle AdsContent StrategyEmail MarketingSocial MediaMarketing AutomationHubSpotGoogle AnalyticsBudget Management

ATS tips for marketing manager resumes

  • •Include specific channels you have managed: Google Ads, Facebook Ads, email, SEO, content. These are direct keyword matches.
  • •Always include dollar amounts for budgets and ROI. '$500K annual budget' and '4.2x ROAS' are strong signals.
  • •Name the tools: HubSpot, Mailchimp, Google Analytics 4, SEMrush, Ahrefs. Marketing ATS filters love tool names.
  • •Separate 'hard' marketing skills (analytics, paid media) from 'soft' skills (team leadership, cross-functional collaboration).
  • •Use the job description's exact language. If they say 'demand generation,' use that phrase instead of 'lead generation.'

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